First introduced in 1998, the Pokémon franchise is one of the most popular and long-running video games series of all time. With the video game industry constantly churning out new and more advanced forms of entertainment, there is a challenge to break down new walls and reach an untapped area of the industry. Thus, the concept of an “augmented reality” was born.
Digital Trends, a website that tracks trends in media and gaming, reports, “Pokémon GO might have been the flavor of the month in July as we see that Pokémon GO’s daily active user peak was around July 18, when it registered just shy of 45 million people.
by Anna Evans