First introduced in 1998, the Pokémon franchise is one of the most popular and long-running video games series of all time. With the video game industry constantly churning out new and more advanced forms of entertainment, there is a challenge to break down new walls and reach an untapped area of the industry. Thus, the concept of an “augmented reality” was born.

Pokémon GO pushed the boundaries as the digital Pokémon realm and the GPS coordinates of real locations were intertwined as part of the game.
. This new interactive component tempted everyone ranging from the hardcore expert to the enthusiastic novice. Causing a classic firestorm often accompanying popular fads, Pokémon GO was commonly played by people 8 to 80, best spotted strolling around with their phones out, chatting up the locals on the best areas to hit up.


Digital Trends, a website that tracks trends in media and gaming, reports, “Pokémon GO might have been the flavor of the month in July as we see that Pokémon GO’s daily active user peak was around July 18, when it registered just shy of 45 million people.


This enormous number shows the impact a single game had on the culture of a large portion of the population. With the mobile video game changing everything from the activity patterns of the players, due to the GPS factor of the game, to the social impact it had on many people, it is safe to say that Pokémon GO made a mark on 2016.
 Yet, Pokémon GO did not last forever, and while many a brave soul tried to ‘catch ‘em all,’ Pokémon GO could not sustain its peak of popularity in the ever-changing world of entertainment. However, there are still a number of die hard Poke-ers out there roaming the streets to find the next battle.
by Anna Evans

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